Marketing

I enjoy food, and I also happen to be in the industry, assisting businesses in retail and hospitality. So, naturally, I’m interested in restaurant business operations and marketing. Based on my observations and conversations with food and beverage operators, I’ve compiled a list of 11 restaurant marketing mistakes that can prevent you from maximizing profit.… Continue Reading 11 Restaurant Marketing Mistakes to Avoid to Maximize Profit

Discover how AI in search engines like Google and Bing impacts website traffic and learn strategies to adapt and thrive in this evolving digital landscape. The integration of AI into search engines like Google and Bing is changing the way we access information. As AI-generated results become increasingly prevalent, the traditional click-through to websites may… Continue Reading The Impact of AI on Website Traffic and What You Can Do About It

I remember when I started my career in the product industry, features versus benefits had been a very confusing topic for me 🙂 In time, I’ve learned that I wasn’t alone, indeed there is still a gray area among many to differentiate. This misunderstanding isn’t just a trivial matter – it’s essential for boosting sales… Continue Reading How Differentiating Features from Benefits Can Boost Your Sales and ROI [With Example]

Selling products and services is tough, especially in a world overflowing with options for nearly everything. Growing sales becomes a huge challenge as you face new competitors entering the market and old ones leaving. If you’re in a big company, you have a team of marketing and product experts tirelessly brainstorming strategies to secure a… Continue Reading How to Sell More : 5 Stages of the Buying Process in Marketing

Have you ever noticed that persistent little red dot on your app, nudging you to open it and update? It’s strategically colored red to catch your eye and prompt action. And what about when you can’t log into Facebook, and they send you an email? It appears helpful, but there’s a deeper motive: they want… Continue Reading Marketing Strategies Apps Use to Hook You In

In this post, I’d like to discuss the concept of offering productized services, which are traditionally personalized, for sectors such as legal, accounting, marketing, but this concept can be applied to any service as well. This approach, largely popularized by SAAS organizations, has enabled them to achieve more predictable and scalable results. Across the globe,… Continue Reading How To Maximize Profits, Minimize Hassle With Productization

The question on every digital marketer’s mind: How long does SEO really take to show results? Neil Patel’s extensive study, tracking over 100 million domains, offers invaluable insights into the SEO journey and what it truly takes to succeed in organic search traffic growth. Understanding SEO Growth From Patel’s analysis of over 1 million sites… Continue Reading Unlocking SEO: Quick Wins or Endless Game?