Marketing

How to Sell More with the 5 Stages of the Buying Process in Marketing

How to Sell More : 5 Stages of the Buying Process in Marketing

Selling products and services is tough, especially in a world overflowing with options for nearly everything. Growing sales becomes a huge challenge as you face new competitors entering the market and old ones leaving. If you’re in a big company, you have a team of marketing and product experts tirelessly brainstorming strategies to secure a […]

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How to Leverage AI for Marketing

How to Leverage AI for Marketing: A Beginner’s Guide

In today’s rapidly evolving digital landscape, Artificial Intelligence (AI) is transforming the way we approach marketing. From understanding consumer behavior to automating mundane tasks, AI offers opportunities to make your marketing strategies more effective and efficient. If you’re new to this or simply looking for ways to integrate AI into your marketing efforts, you’re in

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SWOT Your Way to Better ROI

SWOT Your Way to Better ROI: A Simple Guide with the Example

Are you looking to better understand your business’s position in the competitive landscape and boost your ROI? That’s where SWOT Analysis comes in handy! In this edition of the newsletter, I will cover what a SWOT Analysis is, when to conduct it, and showcase an example.. I hope you’ll find it useful! So, What is

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How To Maximize Profits, Minimize Hassle With Productization

How To Maximize Profits, Minimize Hassle With Productization

In this post, I’d like to discuss the concept of offering productized services, which are traditionally personalized, for sectors such as legal, accounting, marketing, but this concept can be applied to any service as well. This approach, largely popularized by SAAS organizations, has enabled them to achieve more predictable and scalable results. Across the globe,

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